The Basics of SEO – A Bullet Point Guide.
New to the world of SEO? Or not sure what it is?
Don’t worry yourself over it, we’ve got you covered! In this extremely quick bullet point guide, we’ll provide you with the essential basics of SEO in a super fast format:
What is SEO?
- SEO stands for Search Engine Optimisation.
- It’s the practice of enhancing your website to appear higher in search engine result pages.
- Push your website over the competition.
Why is SEO Important?
- SEO boosts your website visibility.
- The goal is to get more organic traffic.
- The more visible your website. The more traffic you will receive.
How Search Engines Work
- Major search engines like Google & Bing use algorithms to rank websites.
- The process involves crawling, indexing, and ranking.
The Role of Keywords
- Keywords are the terms selected that people use to search for information.
- “Website Design Kent” or “SEO Services” for example.
- Keyword research helps you find the right terms for your content & business practices.
On-Page SEO Essentials
- Optimise title tags, meta descriptions, and page headers.
- Create high quality content.
- Optimise content to be more seo-friendly.
- Structure URLs for search engine ease.
Off-Page SEO Strategies
- Build and earn valuable backlinks to your site.
- Use social signals & channels to boost SEO.
- Manage your online reputation.
- Interact with your customers and audience.
Local SEO
- Important for location based businesses / stores.
- Optimise your Google My Business, apple business and other directory business profiles.
- Encourage, collect and manage customer reviews.
Technical SEO
- Ensure your website loads fast.
- Make it mobile friendly.
- Make sure your site is responsive across as many devices as possible.
- Use SEO techniques, structured data and schema mark-up.
Content and SEO
- High quality content enhances SEO.
- Unique content good. Copied content bad.
- Engage your audience with valuable content.
- Consider starting a blog, news channel or regular content updates to boost your SEO.
Measuring SEO Success
- Track progress with key performance indicators.
- Utilise SEO tools and analytics such as google analytics or monster insights.
- Regular SEO audits keep your strategy on track.
- Don’t be scared to make changes. Just because your numbers are good, doesn’t mean they cant be even better.,
Avoiding Common SEO Pitfalls
- Stay clear of common mistakes.
- Try to avoid negativity or spam.
- Ethical SEO practices are the way to go.
- Follow search engine guidelines to avoid penalties.
Happy SEOing everyone! Feel free to stick around and check out the rest of our website and see what services we offer to small and medium businesses across the South East of England.